Design doesn’t stop at the screen. The best campaigns are the ones people can step inside.

The Stay Up campaign celebrated HBCU pride by meeting students where culture already lives—on campus. As Art Director, I helped lead the design of a flexible visual system that carried across every touchpoint of the tour, from promotional merchandise and environmental graphics to a fully branded experiential trailer and event activations. The goal was to create a cohesive brand experience that felt bold, energetic, and authentic to the students it was built for.